Wednesday, February 23, 2011

Latest Daihatsu model for Europe Charade

This is a new generation of Charade. As immediately seen from the picture, however, this is actually a previous generation Toyota Yaris with the emblem of Daihatsu.


The new Charade will only be available with petrol engine volume of 1.33 liters with power 99 hp It will be combined with mechanical transmission by 6 degrees (such as extra is also available automatic transmission). Charade will be available in Europe in two levels of equipment will cost less than that of "surrogate" of Toyota.

As I reported, a division of Toyota announced its decision to withdraw from the European market (January 2013). The decision was prompted by rising costs due to stringent legislation on environmental protection in Europe and because of unfavorable exchange rate of Japanese yen against the euro.

Last year, Daihatsu sold ten European markets only 19,300 cars, which is 5.3% of total sales of the brand worldwide. Only five years earlier, sales exceeded 34,000 cars, while the share of Europe was 34.5 percent of total sales of the brand.
My Zimbio

Blog Archive